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The Basic Fundamentals of Landing Page or Sales Page Optimization

The Basic Fundamentals of Landing Page or Sales Page Optimization

by Sjoerd
29/10/2020

Have you optimized your landing page for optimization? Having a landing page is not enough, it should not only look good but also convert. After all, you want your visitors to register or make a purchase from you. Or don’t you?

As soon as visitors come to your page, it would be nice to take advantage of this opportunity. It often happens that old marketing and promotion tools are relied on. And this while there are enough other options to convert your visitor.

What is a landing page?

Often, the landing page is confused with the homepage. The homepage is the page where you are redirected to all the content on the website.

But then what is a landing page? That is the page where you let your visitors come in. Here you show all the relevant information that your visitor is looking for. This page is extremely suitable for showing the visitor quickly and clearly why he should purchase or register with you.

How to use a landing page

As indicated above, landing pages are ideal if they are designed for the needs of your users. When using paid advertising to drive visitors to your landing page, the ad must link to the correct content that you are advertising.

So, for example, when you advertise new kitchens, it is confusing when the visitor ends up on a page about bathrooms. The content is irrelevant to the visitor and they will leave your site. In addition to costing you money on the advertisement, you also lost a potential customer.

Make sure that all your advertisements, whether paid or unpaid, link to the correct page that shows at a glance what you are offering.

How to make a landing page

When you get started creating a landing page, you need to take your own skills into account. Do you want to develop the page yourself or do you want to do this for you? This can save you a lot of unnecessary time and costs if you don’t have the knowledge in-house.

Optimize your landing page

A page where the user can’t buy anything is of no use. Can’t the visitor find what he is looking for? Then the page is only an obstacle for your paying visitor and you have lost him.

There are a few basic rules to help you build a landing page that actually works.

1. Keep it simple.

Don’t use too much text and explanation. You don’t want to tire the visitor with long texts that are not read anyway. So be short and sweet. It should be clear at a glance why you should not look further and why you should immediately purchase your product or service.

2. Speak to the imagination

An image sometimes says more than 1,000 words. In addition to the use of short and powerful texts, the use of images works. After all, they speak the imagination. The images do not have to be directly related to your product or service. You can also use the images to reinforce the emotion.

3. Use Call to Action

We have already indicated it a few times: you use a loading page to bring in conversions. Create curiosity and excitement in your visitor. They should get excited about the purchase they are going to make. What you don’t want is that the purchase process is difficult. Keep it simple. No unnecessary questions and input fields. You want to make it as easy as possible to get that conversion in.

4. Make use of experiences

People like to read the experiences of others. Was there any doubt? Then user experiences are ideal for removing that last bit of doubt.

5. Safety first

No matter how good your site looks, if there is no trust then the chance of a purchase decreases drastically. Let your visitors know what you do with personal data and how to deal with security. Indicate what steps you have taken to ensure this.

Test your page

And finally. Once your page is ready, you don’t want to say you’re actually getting that high conversion rate. Using the well-known A / B testing, you can apply improvements. Small details such as an adjustment in color, shape, size, and font can make a world of difference.

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